STRENGTHENING EDUCATIONAL QUALITY IN ISLAMIC SCHOOLS: THE STRATEGIC ROLE OF PUBLIC RELATIONS AND PUBLIC SERVICES

Safitri, Viviana (2026) STRENGTHENING EDUCATIONAL QUALITY IN ISLAMIC SCHOOLS: THE STRATEGIC ROLE OF PUBLIC RELATIONS AND PUBLIC SERVICES. Journal of Educational Management Research, 5 (3). pp. 3478-3489. ISSN 2962-2195

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Abstract

management and public services to strengthening the quality of importance of public relations and service quality in building public Educationtrust, community participation, and a positive institutional image increasingly complex educational demands. This research employed a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing, while data validity was ensured through source and technique triangulation. The study was grounded in Grunig and Hunt’s Two-Way Symmetrical Theory and Stakeholder Theory. The findings reveal that public relations management and public services functioned in an integrated and participatory manner, despite the absence of a formal public relations structure. Dialogic communication, student-oriented services, collaborative relationships with parents, and well-planned resource management contributed significantly to improving educational quality. The implications of this study emphasize that public relations play a strategic role in strengthening institutional quality, stakeholder satisfaction, and the sustainability of educational programs in madrasah education.

Item Type:	Article
Uncontrolled Keywords:	Public Relations Management, Public Service, Educational Quality, Madrasah Education
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education
Divisions:	Fakultas Agama Islam > S1 Manajemen Pendidikan Islam
Depositing User:	Unnamed user with email Vivianadewi004@gmail.com
Date Deposited:	18 Aug 2026 07:16
Last Modified:	18 Aug 2026 07:16
URI:	https://repository.unuja.ac.id/id/eprint/4227

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