A Model for Public Relations Management in Islamic Boarding Schools Based on Islamic Values in Addressing Public Stigmatization

Fajriah, Faizatun (2026) A Model for Public Relations Management in Islamic Boarding Schools Based on Islamic Values in Addressing Public Stigmatization. A Model for Public Relations Management in Islamic Boarding Schools Based on Islamic Values in Addressing Public Stigmatization, 17 (1). pp. 158-169. ISSN 2722-3027

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Abstract

This study addresses the critical reputational challenges faced by Islamic boarding schools in
the digital age, where the rapid flow of information amplifies the risk of public stigmatization.
Recognizing their dual role as transmitters of religious knowledge and builders of social
legitimacy through communication practices rooted in Islamic values, this study develops a
precise model of public relations management for pesantren. The model is grounded in the
operationalization of core Islamic values amanah, ṣidq, tablīgh, and ḥikmah and aims to equip
Islamic boarding schools with effective strategies to counter negative public perception.
Employing a qualitative case study at Pondok Pesantren Kasyifudduja Madura Ra’as, the
research demonstrates that integrating religious values with modern public relations practices
ensures a more adaptive, ethical, and sustainable institutional reputation. The study’s thesis is
that only through such integration can Islamic boarding schools effectively address public
stigmatization and maintain credibility in contemporary societal contexts.

Item Type:	Article
Uncontrolled Keywords:	Public Relations Management, Islamic Values, Public Stigmatization
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc B Philosophy. Psychology. Religion > BV Practical Theology > BV1460 Religious Education L Education > LB Theory and practice of education
Divisions:	Fakultas Agama Islam > S1 Manajemen Pendidikan Islam
Depositing User:	Unnamed user with email fajriyahfaizatul@gmail.com
Date Deposited:	18 Oct 2026 02:04
Last Modified:	18 Oct 2026 02:04
URI:	https://repository.unuja.ac.id/id/eprint/4676

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