Analysis of Delivery Order Services in Increasing Sales from an Islamic Economics Perspective: Case Study MSME Business of ie Jebew Julid

Faizah, Maulida Ghina and Ghufron, Moh. Idil (2026) Analysis of Delivery Order Services in Increasing Sales from an Islamic Economics Perspective: Case Study MSME Business of ie Jebew Julid. Analysis of Delivery Order Services in Increasing Sales from an Islamic Economics Perspective: Case Study MSME Business of Mie Jebew Julid, 5 (1). pp. 56-67. ISSN 2829-2960 2829-8101

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Abstract

Abstract
The popularity of delivery order services in Indonesia has increased rapidly alongside the shift of
consumer behavior toward digital platforms. This phenomenon is not only observed in urban areas but
is also increasingly evident among micro-scale culinary businesses in rural regions, such as Mie Jebew
Julid in Desa Besuk. This study aims to analyze the role of delivery order services in increasing the sales
of Mie Jebew Julid and to examine these service practices from an Islamic economic perspective. The
research employed a qualitative descriptive approach with a case study method. The results indicate
that the delivery order service significantly contributes to sales growth. From January to September 2025,
an average of 31% of total sales came from delivery orders, peaking at 40%. Service quality analysis
based on SERVQUAL dimensions showed positive results, particularly in reliability and
responsiveness, although limited staff during peak hours posed challenges. From an Islamic economic
perspective, the service practices align with the principles of amanah (trustworthiness), shidq (honesty),
‘adl (justice), and responsibility, reflected in clear information, timely delivery, and consumer care. The
integration of professional service quality and Islamic ethical values fosters consumer trust, increases
purchase frequency, and supports the sustainable growth of rural micro-scale culinary businesses.
Keywords: Service, Sales, Delivery order, Islamic Economics
Abstrak
Popularitas layanan delivery order di Indonesia meningkat pesat seiring dengan perubahan perilaku konsumen menuju
platform digital. Fenomena ini tidak hanya terjadi di perkotaan, tetapi juga mulai dirasakan oleh usaha kuliner mikro
di wilayah pedesaan, seperti Mie Jebew Julid di Desa Besuk. Penelitian ini bertujuan untuk menganalisis pelayanan
delivery order dalam meningkatkan penjualan Mie Jebew Julid di Desa Besuk, serta meninjau praktik pelayanan
tersebut dari perspektif ekonomi Islam. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi
kasus. Hasil penelitian menunjukkan bahwa pelayanan delivery order Mie Jebew Julid berkontribusi signifikan
terhadap peningkatan penjualan. Selama periode Januari–September 2025, rata-rata 31% penjualan berasal dari
layanan delivery order, dengan puncak kontribusi mencapai 40%. Analisis kualitas pelayanan berdasarkan dimensi
SERVQUAL menunjukkan hasil positif, terutama pada aspek reliability dan responsiveness, meskipun keterbatasan
tenaga kerja pada jam sibuk menjadi kendala. Dari perspektif ekonomi Islam, praktik pelayanan telah sejalan dengan
prinsip amanah, kejujuran, keadilan, dan tanggung jawab, tercermin dalam kejelasan informasi, ketepatan
pengantaran, dan perhatian terhadap konsumen. Integrasi antara kualitas pelayanan yang profesional dan nilai etika
Islam mendorong kepercayaan konsumen, meningkatkan frekuensi pembelian, serta mendukung pertumbuhan usaha
kuliner mikro secara berkelanjutan di wilayah pedesaan.
Kata Kunci: Pelayanan, Penjualan, Delivery Order, Ekonomi Islam

Item Type:	Article
Subjects:	T Technology > T Technology (General) T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Fakultas Agama Islam > S1 Ekonomi Syari'ah
Depositing User:	Unnamed user with email mldghn2004@gmail.com
Date Deposited:	17 Oct 2026 15:31
Last Modified:	17 Oct 2026 15:31
URI:	https://repository.unuja.ac.id/id/eprint/4696

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