Silent Communication and Prophetic Values: An SCCT Perspective on Nurul Jadid Islamic Boarding School, Indonesia

Wahyuda, Firman and Farhan, Farhan (2026) Silent Communication and Prophetic Values: An SCCT Perspective on Nurul Jadid Islamic Boarding School, Indonesia. Komunike: Jurnal Komunikasi Penyiaran Islam, 18 (1). pp. 65-82. ISSN 2597-9310

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Abstract

Educational institutions (Islamic boarding schools) should ideally be responsive in order to maintain public trust; however, contemporary pesantren often withhold information in response to various dynamics that emerge during crises. Employing a qualitative case study design at Nurul Jadid Islamic Boarding School (Jalaluddin Ar-Rumi Region), this study aimed to examine crisis communication strategies through the lens of Situational Crisis Communication Theory (SCCT). Data were gathered through in-depth interviews, observations, and documentation, then analyzed qualitatively. The findings indicate that silent communication is relatively appropriate in crises categorized within the victim cluster, but it may pose significant reputational risks in accidental and preventable clusters if it is not accompanied by timely clarification and corrective action. The study concludes that prophetic values—such as wisdom (hikmah), patience, prudence, and public benefit (maṣlaḥah)—profoundly shape communication decision-making, emphasizing that silent communication must be applied selectively, proportionally, and within clear operational limits.

Item Type:	Article
Uncontrolled Keywords:	Komunikasi Diam, Nilai Profetik, SCCT, Nurul Jadid
Subjects:	Arsip Pengajaran
Divisions:	Fakultas Agama Islam > S1 Komunikasi dan Penyiaran Islam
Depositing User:	Unnamed user with email firmanwahyuda74@gmail.com
Date Deposited:	17 Oct 2026 14:37
Last Modified:	17 Oct 2026 14:37
URI:	https://repository.unuja.ac.id/id/eprint/4717

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