ANALYSIS OF ADVERTISING STRATEGIES ON TEH KOTA SALES GROWTH: A SHARIA ECONOMIC PERSPECTIVE

Maulidi, Moh ivan (2026) ANALYSIS OF ADVERTISING STRATEGIES ON TEH KOTA SALES GROWTH: A SHARIA ECONOMIC PERSPECTIVE. ANALYSIS OF ADVERTISING STRATEGIES ON TEH KOTA SALES GROWTH: A SHARIA ECONOMIC PERSPECTIVE, 04 (03). pp. 524-530. ISSN 2964-9412

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Abstract

A B S T R A C T
Article history:
Received 18 April 2026
Revised 25 April 2026
Accepted 30 May 2026
Available online 19 June 2026
Keywords:
Advertising Strategy, Teh Kota,
Sharia Economics, Digital
Promotion, Consumer Behavior
This is an open access article under the
CC BY-SA license.
Copyright © 2022 by Author. Published
by CV Putra Publisher
This study aims to analyze the advertising strategies implemented by Teh Kota
in increasing sales from the perspective of Sharia economics in Probolinggo
Regency. This study offers novelty by integrating advertising strategy analysis
with Islamic economic principles in the context of local beverage MSMEs. The
research employed a qualitative phenomenological approach through
observation, interviews, and documentation involving business owners,
employees, distributors, and consumers of Teh Kota. The findings indicate that
Teh Kota utilized several advertising strategies, including social media
promotion, banners, price promotions, and word-of-mouth marketing to attract
consumer interest and expand market reach. Sales turnover increased by
approximately 41.36% after promotional intensification in March 2026. From
the perspective of Sharia economics, the promotional strategies generally
reflected the principles of shiddiq, amanah, tabligh, and fathanah, although
several aspects of digital promotion still require improvement. The study
concludes that integrating ethical Islamic values into advertising strategies
contributes to strengthening consumer trust and supporting sustainable local
business development.

Item Type:	Article
Uncontrolled Keywords:	Advertising Strategy, Teh Kota, Sharia Economics, Digital Promotion, Consumer Behavior
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory H Social Sciences > HG Finance T Technology > T Technology (General) T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Fakultas Agama Islam > S1 Ekonomi Syari'ah
Depositing User:	Unnamed user with email ivanmaulidi27@gmail.com
Date Deposited:	19 Oct 2026 03:28
Last Modified:	19 Oct 2026 03:28
URI:	https://repository.unuja.ac.id/id/eprint/4936

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