Islamic Da'wah Transformation in the Digital Era: Ustadz Husain Basyaiban’s Strategy in the Mata Naqra Program

Husna, Abir Nabila Asmaul (2026) Islamic Da'wah Transformation in the Digital Era: Ustadz Husain Basyaiban’s Strategy in the Mata Naqra Program. Islamic Da'wah Transformation in the Digital Era: Ustadz Husain Basyaiban’s Strategy in the Mata Naqra Program, 4 (1). pp. 367-376. ISSN 2986-6502

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Abstract

Preaching in the digital era has undergone significant transformation, with
social media serving as the primary platform for disseminating religious
messages. The Mata Naqra program, hosted by Ustadz Husain Basyaiban,
offers a distinctive approach to digital preaching by emphasizing systematic
and dialogical studies of classical Islamic texts (kitab kuning). This study
employs a qualitative design using content analysis of 15 purposively
selected video episodes based on their relevance to Islamic learning,
dialogical interaction patterns, and preaching strategies. Data were analyzed
using thematic analysis through data reduction, coding, categorization, and
interpretation to identify patterns of virtual preaching strategies. The
findings show that the preaching strategy in Mata Naqra is constructed
through three main patterns: strengthening dialogical interaction between
preacher and audience, implementing a gradual and systematic learning
structure, and contextualizing Islamic messages within the attention
economy of digital culture. These patterns form a model of da’wah that
balances scientific rationality and spiritual depth, presenting Islam as a
contextual and adaptive teaching aligned with contemporary developments.
The findings also indicate that digital preaching functions not only as a
medium for message dissemination but also as a space for knowledge
production that reshapes religious authority and Islamic learning in virtual
environments.

Item Type:	Article
Uncontrolled Keywords:	Transformation of Da'wah; Digital Da'wah; Mata Naqra; Social Media
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc L Education > L Education (General)
Divisions:	Fakultas Agama Islam > S1 Komunikasi dan Penyiaran Islam
Depositing User:	Unnamed user with email abirnabilaasmaulhusna@gmail.com
Date Deposited:	19 Oct 2026 08:17
Last Modified:	19 Oct 2026 08:17
URI:	https://repository.unuja.ac.id/id/eprint/5101

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