Islamic Business Ethics in the Digital Age: A Study on the Use of Image Generators to Increase Consumer Trust

NurJannah, Siti (2026) Islamic Business Ethics in the Digital Age: A Study on the Use of Image Generators to Increase Consumer Trust. Islamic Business Ethics in the Digital Age: A Study on the Use of Image Generators to Increase Consumer Trust, 8 (3). ISSN 2686-262X

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Abstract

The development of artificial intelligence (AI) technology, especially AI Image
Generator, has brought significant changes in digital marketing strategies by
producing more attractive, efficient, and professional product visuals. However, the
use of this technology also raises ethical issues when the visuals produced are not
in accordance with the actual condition of the product, so it has the potential to
reduce consumer trust. In the perspective of Islamic business ethics, the practice is
contrary to the principles of honesty (shiddiq), transparency, justice ('adl), and the
prohibition of gharar. This study aims to analyze the use of AI Image Generator
in digital marketing and examine its application based on Islamic business ethics
principles in increasing consumer trust. The research uses a qualitative approach
with a descriptive method. The data was collected through in-depth interviews with
Ayam Geprek Bu Anggun MSME actors, consumers, and sharia experts, as
well as digital observations, documentation, and literature studies. Data analysis
is carried out through data reduction, coding, thematic analysis, data presentation,
and drawing conclusions with triangulation techniques to ensure data validity. The
results of the study show that AI Image Generator provides benefits in the form of
improving product visual quality, time efficiency, and saving promotional costs so
as to help MSMEs increase competitiveness. However, over-ideal visuals often
create a gap between consumer expectations and the actual condition of the product,
leading to disappointment and lowering consumer confidence. This study concludes
that the use of AI Image Generator can support digital marketing effectively if
applied by paying attention to the principles of Islamic business ethics, namely
honesty, transparency, responsibility, and fairness, so as to be able to build
consumer trust and create sustainable business practices.

Item Type:	Article
Uncontrolled Keywords:	Islamic business ethics, image generator
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc T Technology > TX Home economics
Divisions:	Fakultas Agama Islam > S1 Ekonomi Syari'ah
Depositing User:	Unnamed user with email jejen130305@gmail.com
Date Deposited:	26 Oct 2026 02:37
Last Modified:	26 Oct 2026 02:37
URI:	https://repository.unuja.ac.id/id/eprint/5306

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