THE ROLE OF THE MSME EXPO AS AN EDUCATIONAL AND MARKETING MEDIA IN INCREASING COMPETITIVENESS OF COFFEE MSMEs BASED ON SHARIA ECONOMY

Laili, Inayatul and Laili, Inayatul (2026) THE ROLE OF THE MSME EXPO AS AN EDUCATIONAL AND MARKETING MEDIA IN INCREASING COMPETITIVENESS OF COFFEE MSMEs BASED ON SHARIA ECONOMY. Justisia Ekonomika, 10 (1). pp. 1666-1684. ISSN 2614-865X

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Abstract

This research is motivated by the importance of strengthening the competitiveness of coffee
MSMEs through the integration of education and marketing functions in expo activities, which
have been studied separately. The purpose of this study is to analyze the role of the MSME Expo
as an educational and marketing medium in increasing the competitiveness of coffee MSMEs
based on the sharia economy in Sumberwringin District, Bondowoso Regency. The research
employs a phenomenological qualitative approach, involving 12 informants through purposive
sampling techniques. Data was collected through in-depth interviews, findings in the field, and
documentation, then analyzed through reduction, presentation, and conclusion drawing by
triangulating sources. The results of the study show that expos play a significant role in increasing
the technical knowledge, skills, and confidence of MSME actors through experiential learning.
In addition, the expo also increases the number of customers, sales turnover, and expands the
business network. The implication of this study confirms that the expo not only functions as a
means of promotion, but also as a space for learning and business transformation that is
sustainable and in line with Sharia economic principles, such as benefit and justice.la

Item Type:	Article
Uncontrolled Keywords:	MSME Expo, education, marketing, competitiveness, sharia economy
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Agama Islam > S1 Ekonomi Syari'ah
Depositing User:	Unnamed user with email lutfiahina129@gmail.com
Date Deposited:	26 Oct 2026 04:00
Last Modified:	26 Oct 2026 04:00
URI:	https://repository.unuja.ac.id/id/eprint/5322

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