THE TRANSFORMATION OF VILLAGE COOPERATIVES TOWARD THE MERAH PUTIH COOPERATIVE MODEL: DIGITALIZATION CHALLENGES AND INSTITUTIONAL READINESS

HIJRAWATI, LULUK (2026) THE TRANSFORMATION OF VILLAGE COOPERATIVES TOWARD THE MERAH PUTIH COOPERATIVE MODEL: DIGITALIZATION CHALLENGES AND INSTITUTIONAL READINESS. THE TRANSFORMATION OF VILLAGE COOPERATIVES TOWARD THE MERAH PUTIH COOPERATIVE MODEL: DIGITALIZATION CHALLENGES AND INSTITUTIONAL READINESS, 13 (3). 321 -336. ISSN 2715-7334

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Abstract

This study aims to conduct an in-depth analysis of the transformation process of village cooperatives
toward the Merah Putih Cooperative model as an institutional innovation to strengthen community
economic self-reliance. Using a qualitative descriptive approach, this study examines the dynamics of
the policy’s implementation in Lendang Ara Village through in-depth interviews, observations, and
document analysis. The results indicate that the transformation process proceeds gradually through
organizational restructuring and human resource capacity building, demonstrating progress in
managerial capabilities and the adaptability of cooperative leaders. However, policy implementation
still faces significant challenges, particularly regarding low digital literacy, limited digital
infrastructure, and an administrative system that remains predominantly manual. Additionally, the
dimension of business networking with external parties has not been systematically maximized. In
conclusion, the transformation toward the Koperasi Merah Putih model holds great potential to
enhance efficiency and competitiveness; however, its success is highly dependent on strengthened
regulations, the provision of digital facilities, and consistent technical support to ensure the
transformation process can proceed sustainably.

Item Type:	Article
Uncontrolled Keywords:	Transformation, Red and White Cooperative, Village Digitalization, Institutional Readiness.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance T Technology > TX Home economics
Divisions:	Fakultas Agama Islam > S1 Ekonomi Syari'ah
Depositing User:	Unnamed user with email lulukhijrawati@gmail.com
Date Deposited:	26 Oct 2026 04:43
Last Modified:	26 Oct 2026 04:43
URI:	https://repository.unuja.ac.id/id/eprint/5354

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