THE INFLUENCE OF TRUST AND SOCIAL RELATIONS ON MEMBER LOYALTY AT THE MANGARAN BRANCH OF BMT NU

Firdaus, Adinda Fitri (2026) THE INFLUENCE OF TRUST AND SOCIAL RELATIONS ON MEMBER LOYALTY AT THE MANGARAN BRANCH OF BMT NU. International International Journal of Management and Business Economics (IJMEBE), 04 (03). p. 759. ISSN 2964-9412

Text Adinda Fitri F.pdf Restricted to Registered users only Download (242kB) | Request a copy

Abstract

The development of the financial industry in the era of disruption increases
competition among financial institutions, making maintaining member loyalty a
significant challenge for Baitul Maal wat Tamwil (BMT). This study aims to
analyze the influence of trust and social relationships on the loyalty of members
of BMT NU Mangaran Branch. The study used a quantitative approach with a
survey method of 30 active members selected using a purposive sampling
technique. Data were collected through a four-point Likert scale questionnaire
and analyzed using multiple linear regression tests, t-tests, F-tests, and the
coefficient of determination (R²). The results showed that trust had a positive
and significant effect on member loyalty (t = 3.287; p = 0.003), as did social
relationships which also had a positive and significant effect (t = 3.254; p =
0.003). Simultaneously, both variables have a significant effect on member
loyalty based on the results of the F test. The coefficient of determination (R²)
value of [fill in according to the research results, for example 0.68 or 68%]
indicates that trust and social relationships are able to explain [68%] of the
variation in member loyalty, while the rest is influenced by other factors outside
the research model. This finding indicates that strengthening trust and
community-based social relationships is an effective strategy to increase
member loyalty while reducing their tendency to move to other financial
institutions.

Item Type:	Article
Uncontrolled Keywords:	Trust, Social Relations, Member Loyalty
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance
Divisions:	Fakultas Agama Islam > S1 Perbankan Syari'ah
Depositing User:	adinda fitri firdaus
Date Deposited:	26 Oct 2026 04:50
Last Modified:	26 Oct 2026 04:50
URI:	https://repository.unuja.ac.id/id/eprint/5366

Actions (login required)

View Item